Strategic Marketing: An Applied Approach Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do
| Title | : | Strategic Marketing: An Applied Approach |
| Author | : | |
| Rating | : | 4.72 (987 Votes) |
| Asin | : | 0073025860 |
| Format Type | : | Hardcover |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2006-07-14 |
| Genre | : |
Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process
Editorial :
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