Marketing with Social Media: A LITA Guide Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies.Eschew

Title	:	Marketing with Social Media: A LITA Guide
Author	:	Beth C. Thomsett-Scott
Rating	:	4.60 (252 Votes)
Asin	:	B00JLQU3L0
Format Type	:	-
Number of Pages	:	0 Pages
Publish Date	:	2013-12-16
Genre	:

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book

Draws from a range of experiences, with examples from different library types and sizes
Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes
Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation
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Editorial : An ideal pocket guide for libraries to consult regardless of their experiences with social media as a marketing tool. The examples showcased in each chapter, either through a screenshot or by providing links, provide readers with excellent and creative uses of social media marketing. I believe this book can provide the novice or skilled marketing expert with relevant information that each can use in promoting library resources and services, regardless of the type of library." --Journal of Library Innovation

Thorough, organized, and evenhanded in weighing the pros and cons of different services, this guide is recommended for academic and public libraries aiming to keep current in the changing landscape of social media." --Booklist

What I really thought was valuable in the book was the guidelines for measuring the ROI of your social media and trade show investments. They had a really sweet story, and I found myself rushing through the main plot to get to their scenes. While most authors would have contented themselves to include an image example or two and leave it at that, George goes that extra step for the reader. ok. His magical luck of being greeted personally in 1985 by a beautiful dragonfly speciman (I never could manage the scientific names), his fascination with all machines: ancient generators, automobiles of old, aircraft from the wars, and especially any train that ever existed are all brought forth in this wonderful book. Not only is it an interesting read, but another enthralling glance into a judicial system that is so lenient with those so lethal.

Lastly, but most definitely not least, I was most impressed with the fact that profits from this book (which includes a free downloadable aud